Competitive Intelligence Tools – Alexa 2017-04-18T02:34:19+00:00

Competitive intelligence tools for a more informed strategy

Sharpen your growth strategy with Alexa’s competitive intelligence tools. Get visibility into the performance of other sites. Model success on winning plays. Our data. Your vision.


Try our competitive intelligence tools today!

Getting started takes less than 10 minutes.



Discover market trends and leaders of the pack

Compare a group of sites to detect trends and find outliers. Is someone leading the pack? Are similar sites seeing the same change in traffic? Who should you keep your eyes on? Answer your market research questions with Alexa’s competitive intelligence tools.

compare sites with alexa's competitive intelligence tool

Benchmark your traffic against your competitors

Do you know how much traffic is considered “good” in your industry? Do you know what campaigns are successful? Alexa’s competitive intelligence tools estimate the Monthly Unique Visitors of many website sites. Available in the Advanced plan only.

see monthly unique visitors with alexa's competitive intelligence tool

Get the inside scoop on traffic quality

Total traffic is not the end game. Gauge the quality of their traffic with engagement metrics. Alexa’s competitive intelligence tools show you Time on Site, Bounce Rate, and Pageviews per Visitor for a clear view of traffic quality.

view engagement metrics with alexa's competitive intelligence tool

Know what’s driving traffic

Want to know their best performing marketing channel? Did you see their campaign and wonder if it worked? Dig in to the details of their traffic sources with our competitive intelligence tools. Improve your market position with the right competitive moves.

view traffic source breakdowns with alexa's competitive intelligence tool

Evaluate their authority

Inbound links and social shares say a lot about a site. Do other sites respect them? Does their audience love them? Use our competitive intelligence tools to get a sense for how many sites link to them and how often their audience shares their content.

measure reputation metrics with alexa's competitive intelligence tool

Get to know their audience

View a clear picture of who visits their website with demographic data about their audience. All plans have access to gender, education, and browsing location. Insight and Advanced plans have access to age, income, parental status, and ethnicity.

measure demographic data with alexa's competitive intelligence tool

download free white hat seo ebook

Download your free Competitive Analysis Template

Benchmark against your competitors and discover new ways to grow your business.