Discover market trends and leaders of the pack
Compare a group of sites to detect trends and find outliers. Is someone leading the pack? Are similar sites seeing the same change in traffic? Who should you keep your eyes on? Answer your market research questions with Alexa’s competitive intelligence tools.
Benchmark your traffic against your competitors
Do you know how much traffic is considered “good” in your industry? Do you know what campaigns are successful? Alexa’s competitive intelligence tools estimate the Monthly Unique Visitors of many website sites. Available in the Advanced plan only.
Get the inside scoop on traffic quality
Total traffic is not the end game. Gauge the quality of their traffic with engagement metrics. Alexa’s competitive intelligence tools show you Time on Site, Bounce Rate, and Pageviews per Visitor for a clear view of traffic quality.
Know what’s driving traffic
Want to know their best performing marketing channel? Did you see their campaign and wonder if it worked? Dig in to the details of their traffic sources with our competitive intelligence tools. Improve your market position with the right competitive moves.
Evaluate their authority
Inbound links and social shares say a lot about a site. Do other sites respect them? Does their audience love them? Use our competitive intelligence tools to get a sense for how many sites link to them and how often their audience shares their content.
Get to know their audience
View a clear picture of who visits their website with demographic data about their audience. All plans have access to gender, education, and browsing location. Insight and Advanced plans have access to age, income, parental status, and ethnicity.