Find keyword ideas using Alexa’s Competitor Keyword Matrix
Quickly discover opportunities to close the SEO gap between you and your biggest competitors.
Features
Compare competitor keywords for up to 10 sites
First, find competitor sites using our Audience Overlap tool and run a report to see keywords in common for those sites. Add the top overlapping sites to a list and run a report in the Competitor Keyword Matrix. First, you’ll see which sites are capturing the most Share of Voice in organic and paid search. Scroll down to the keyword matrix, or the table of all the keywords driving traffic to each site, to find individual keywords that are driving traffic to one or more sites in the set. From here, you can toggle to focus on organic or paid traffic, or use the filters to find specific keywords.
See what keywords you are missing out on
Do your competitors share some of the same SEO keywords? Are there search terms that many competing sites rank for, but you don’t? If so, those are probably relevant terms in your industry. Use the filters to find keyword gaps for your site and identify new terms to use in your SEO content to help outperform your competitors in organic traffic.
Find keywords with purchase intent
Use our filters to prioritize your efforts on the most fruitful keywords. Our Buyer Keywords filter is a great place to start. It helps you quickly uncover high-value keyword opportunities that are indicative of purchase intent. You can use filters to find low-competition keywords, long tail keywords, queries that contain a certain term, and more.
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