Benchmark your traffic against your competitors
Compare website traffic statistics and performance for a group of sites. Understand who is leading the pack and who is growing quickly. Alexa’s website comparison helps you perform comprehensive market research to understand the competitive landscape.
Know what’s driving traffic
Compare traffic sources and engagement metrics to understand what marketing channels are most successful. By investigating what strategies are working for sites with similar audiences, you discover tactics that might also work for you.
Discover market trends and leaders of the pack
Run a website analysis or do market research using Site Comparisons. Know which sites are high performers and which are falling behind. Pinpoint changes in website traffic and identify market trends for your industry.
Check their reputation
Inbound links and social shares say a lot about a site. Do other sites respect them? Does their audience love them? Use our competitive intelligence tools to get a sense for how many sites link to them and how often their audience shares their content.
Get the inside scoop on traffic quality
Total traffic is not the end game. Gauge the quality of their traffic with engagement metrics. Alexa’s competitive intelligence tools show you Time on Site, Bounce Rate, and Pageviews per Visitor for a clear view of traffic quality.
Get to know their audience
View a clear picture of who visits their website with demographic data about their audience. All plans have access to gender, education, and browsing location. Insight and Advanced plans have access to age, income, parental status, and ethnicity.