Site Comparisons – Benchmark Website Performance – Alexa2019-05-28T21:45:52+00:00

Benchmark your website performance with Alexa’s Site Comparisons

Identify industry leaders and discover trends with Alexa’s Site Comparisons. Run a competitive website analysis to gain visibility into the performance of other sites.


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Benchmark your traffic against your competitors

Compare website traffic statistics and performance for a group of sites. Understand who is leading the pack and who is growing quickly. Alexa’s website comparison helps you perform comprehensive market research to understand the competitive landscape.

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Know what’s driving traffic

Compare traffic sources and engagement metrics to understand what marketing channels are most successful. By investigating what strategies are working for sites with similar audiences, you discover tactics that might also work for you.

view traffic source breakdowns with alexa's competitive intelligence tool

Discover market trends and leaders of the pack

Run a website analysis or do market research using Site Comparisons. Know which sites are high performers and which are falling behind. Pinpoint changes in website traffic and identify market trends for your industry.

compare sites with alexa's competitive intelligence tool

Check their reputation

Inbound links and social shares say a lot about a site. Do other sites respect them? Does their audience love them? Use our competitive intelligence tools to get a sense for how many sites link to them and how often their audience shares their content.

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Get the inside scoop on traffic quality

Total traffic is not the end game. Gauge the quality of their traffic with engagement metrics. Alexa’s competitive intelligence tools show you Time on Site, Bounce Rate, and Pageviews per Visitor for a clear view of traffic quality.

view engagement metrics with alexa's competitive intelligence tool

Get to know their audience

View a clear picture of who visits their website with demographic data about their audience. All plans have access to gender, education, and browsing location. Insight and Advanced plans have access to age, income, parental status, and ethnicity.

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Benchmark against your competitors and discover new ways to grow your business.