Tutorial: Drive More Traffic with a Keyword Gap Analysis2019-05-28T22:04:11+00:00

How to do a Keyword Gap Analysis using Alexa

Drive more organic traffic by filling gaps in your keyword strategy. Discover the terms and phrases your audience loves, but you don’t have content for with a keyword gap analysis.

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Find new keywords, competitor keywords, and more in the Advanced plan.


What is a keyword gap analysis?

Keyword gap analysis is the process of finding keywords that drive traffic to your competitors, but not to your site. In other words, a keyword gap analysis helps you uncover valuable keyword opportunities that you are missing out on.

Why is a keyword gap analysis important?

Finding keyword gaps helps you improve your reach, visibility, and authority in search. By finding gaps in your keyword strategy, you discover opportunities to create new content that will help you reach more of your audience.

How can I find my keyword gaps?

Alexa’s Competitor Keyword Matrix includes a keyword gap tool that can help you find keyword gaps for your site. Watch the video above to learn how you can uncover these valuable opportunities and use them to fill content gaps in your strategy.

Still curious? Learn more about Alexa’s keyword research tools.